PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.
Messaging


PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation
November 16th, 2023 by Nicole SchumanThis week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back.

PR Roundup: Taylor Swift Beat Reporter Chaos, Trevor Project Leaves X
November 9th, 2023 by Nicole SchumanIn this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

How to Tell Stories Through Images—and by Embracing AI
October 27th, 2023 by Curtis SparrerSometimes all it takes is the right image to become an integral part of a successful PR campaign.

PR Roundup: Measurement Updates, Corporate Silence and Senator Support
October 19th, 2023 by Nicole SchumanThis week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers.

Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month
October 12th, 2023 by Priscila Martinez and Josefine SanchezIt’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

PR & Marketing Lessons from Coach Prime
October 9th, 2023 by José SuárezWe could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime.

The PR Playbook of Taylor Swift
September 29th, 2023 by Lisa HildebrandtIf your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

Start of Football Season Launches Creative Brand Campaigns
September 7th, 2023 by Nicole SchumanWith a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

How to Overpower Media Distractions Like Fyre Festival 2 to Reach Target Audiences
September 6th, 2023 by Dustin Siggins and RJ CasterIf you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.