Messaging

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.

If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

Emotions are raw in a crisis, and even well-meaning but standard statements can be misinterpreted by victims and other stakeholders. Don’t create additional issues by failing to give these communications the attention they deserve.

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?

According to the PRNEWS poll, More than one-third of communicators never talk directly with their company leaders.

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.

While it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.