In a year when the term “polarized” doesn’t come close to adequately describing the political discourse, there are added complications and risks for organizations that should be taken into account before they issue any outbound communications. Here are just a few.
Messaging
PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
October 31st, 2024 by Nicole SchumanThis week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.
From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last
October 30th, 2024 by Nicole SchumanIn a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.
Featuring Veteran Employees’ Powerful Stories for Veterans Day
October 28th, 2024 by Barrett Y. BogueVeterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
October 24th, 2024 by Nicole SchumanPR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
October 16th, 2024 by Isabelle DienstagThere is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
October 10th, 2024 by Kaylee HultgrenThis week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
Creative Minds Working Together Enhance Social Impact Communications
October 8th, 2024 by Nicole SchumanAt Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
October 3rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
Maximizing PR Impact While on a Budget
September 20th, 2024 by Kathleen MarchettiWhether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had