Messaging

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Five Ways to Build a Better Rapid Response Program

November 12th, 2024 by

Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.

Spinning Our Own Spin: The Ethics of PR

November 10th, 2024 by

PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.

Communications Tips for Navigating a Challenging Post-Election Terrain

November 4th, 2024 by

As executives contemplate post-election communications, here are a few tips to help avoid unintentionally stepping on landmines while positioning your company for advocacy success in 2025.

Why You Should Have an Election Communications Strategy

November 1st, 2024 by

In a year when the term “polarized” doesn’t come close to adequately describing the political discourse, there are added complications and risks for organizations that should be taken into account before they issue any outbound communications. Here are just a few.

Movies Should Be Scary, Skincare shouldnt' be tagline for philosophy skincare's retinol messaging campaign with Sarah Michelle Gellar

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

October 31st, 2024 by

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Krispy Kreme

From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last

October 30th, 2024 by

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

Old and worn military dog tags that Thank You to honor Veteran employees for Veterans Day

Featuring Veteran Employees’ Powerful Stories for Veterans Day

October 28th, 2024 by

Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising

October 24th, 2024 by

PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.

PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate

October 16th, 2024 by

There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season

October 10th, 2024 by

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.