Messaging

At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

Brands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.

Internal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content. 

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.

Communicators need to shift the focus on Giving Tuesday stories to humanity, resilience, and the barriers individuals face, not the stereotypes or tropes that might garner a quick emotional reaction.

Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.