Brands should keep in mind these important do’s and don’ts for April Fools’ Day.
April Fools’: Mistakes to Avoid and Tips for Brand SuccessMarch 28th, 2023 by Lauren Hovey
PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst DeflectsMarch 16th, 2023 by Nicole Schuman
Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.
Considerations for Launching a Specialty PracticeMarch 9th, 2023 by Nicole Schuman
One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice.
Speak First or Forever Lose your Crisis MessageMarch 6th, 2023 by Katie Paine
In this issue of Image Patrol, we examine the responses from Norfolk Southern and Microsoft after their respective crises.
New Ways of Reaching Gen ZMarch 6th, 2023 by Nicole Schuman
Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.
Data Roundup: Super Bowl Hits, Corporate Reputation Messaging and Influencer StatsMarch 1st, 2023 by Erika Bradbury
In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.
One Year In, Lessons Learned on the Ukrainian PR PlaybookFebruary 24th, 2023 by Andrew Frank
Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.
PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP MeltdownFebruary 9th, 2023 by Nicole Schuman
From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.
A Super Bowl of Content: Should You Participate?February 8th, 2023 by Nicole Schuman
Does content created around a big event like the Super Bowl make an impact on the audience?
Top Five Tips: Making a Big AnnouncementFebruary 1st, 2023 by Nicole Schuman
For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.