Messaging

Communicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them, the flexibility to adapt in the moment and a vision of what represents success at the end.

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

Successful debating requires a blend of strategic communication, effective rebuttals and emotional connection with the audience. By adopting techniques inspired by Eminem’s rap battles—relatability, preemptive defense, and exposing contradictions—you can turn the tables in your favor for not just debates, but interviews, press conferences and more.

This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn. 

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

Today we review the components of an annual report and where it belongs in a communications strategy.

During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.

Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.