Messaging

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President Biden announced he would withdraw from the race on July 21 directly through his social media accounts.

Biden Breaks His Own News, Bypasses Mainstream Media

July 23rd, 2024 by

Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to political news.

a sample of Sticker Mule's stickers which includes the google and youtube logos

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady

July 18th, 2024 by

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

AP Stylebook

AP Style Update: Summer Olympics

July 10th, 2024 by

For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

Setting and Owning the Narrative: 3 Considerations for PR Practitioners

July 2nd, 2024 by

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

Political debates, struggle for leadership, power, appeal to voters, two candidates. Two wooden stands with microphones on a blue-red background and silhouettes of candidates.

PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report

June 27th, 2024 by

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

2023 Xbox Pride flag

How to Avoid Charges of Rainbow Washing During Pride Month

June 18th, 2024 by

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

chipotle LOVE WHAT MAKES YOU REAL at Pride event

Pride 2024: Notable Campaigns Roundup

June 15th, 2024 by

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.