Media Training

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As Media Continues to Fragment, Communications Pros Take Note

January 5th, 2009 by

Funnyman Jay Leno’s recent announcement that he’s leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move’s larger implications. After all, it’s the first show of its kind… Continued

Tip Sheet: Optimizing Speaking Engagements: 7 Ways to Build a Corporate Speakers Bureau

March 31st, 2008 by

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

Tip Sheet: Media Training Execs for Social Media Coverage

January 28th, 2008 by

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued