As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.
Media Training
PR Insider: Bridging the Gap Between Teachers and the Media
September 26th, 2013 by Anya Grottel-BrownOn the Art of Critical Listening
September 25th, 2013 by Tony SilberI was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued
Where You Sit is What You See
September 24th, 2013 by Diane SchwartzI picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended. Among the questions the prospective students asked of the alumni panel was whether the… Continued
What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
September 16th, 2013 by Tony SilberWhen I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
September 16th, 2013 by PRNEWSThis summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM
9 Tips To Master Before Your Next Media Interview
September 13th, 2013 by Diane SchwartzWhen UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts. It has always stuck with me… Continued
Privacy is an Anachronism in PR and Elsewhere: Act Accordingly
September 11th, 2013 by Matthew SchwartzIn an episode of “Family Guy,” Stewie is hobnobbing at a party when he announces that “you’re going to love this” as a prelude to a politically incorrect joke. But before he says anything, he… Continued
2013 PR Agency Elite Awards: Nonprofit/Association
September 10th, 2013 by Caysey WeltonWinner: Momentum Communications Group This past year, Momentum Communications Group has used its campaigns on behalf of nonprofit clients Knowles Science Teaching Foundation (KSTF) and Siemens Foundation as successful testing grounds for new ways to… Continued
How to Ensure Your Message Gets Across in a Televised Interview
September 10th, 2013 by Lucia DavisIf your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
Noise Level No Excuse For Poor Pitching Skills
September 9th, 2013 by Aimee Grove“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.