Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.
Media Training
9 Tips for Public Speakers Who Hate Public Speaking
October 21st, 2013 by Diane SchwartzButterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting,… Continued
PR Teams Build Internal Newsrooms As Communications Strategies Shift
October 21st, 2013 by PRNEWSSeeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?
October 18th, 2013 by Brian KellyDoes it ever advance your communications mission to get into a public dispute that attacks journalists?
Myth Busting: Not All Positive Press Is Created Equal
October 9th, 2013 by Lucia DavisPositive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.
Try Not to Sabotage the Subject-Matter Expert
October 7th, 2013 by Derek LaValleeA bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.
On Melissa Joan Hart’s Bad Girl Media Blitz
October 2nd, 2013 by Lucia DavisSince Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.
Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives
September 30th, 2013 by PRNEWSAmid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR
CEO PR Gaffe of the Week, Barilla Edition
September 27th, 2013 by Tony SilberWhat is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued
PR Insider: Bridging the Gap Between Teachers and the Media
September 26th, 2013 by Anya Grottel-BrownAs a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.