Media Training

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How to Help your CEO Talk Like a Human

February 12th, 2025 by

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

Alyson Buck, Senior Director, Head of Strategic PR, Samsung

CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves

January 10th, 2025 by

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.

LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025

January 3rd, 2025 by

In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

November 19th, 2024 by

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday  afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

Six PR Lessons From the Presidential Election That Apply to All Practitioners

November 14th, 2024 by

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.

TurboTax display in a store in South San Francisco Bay Area; TurboTax is an American tax preparation software package offered by Intuit Inc.

Media Training and Intuit’s Communications Disaster

October 29th, 2024 by

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate

October 16th, 2024 by

There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.

- Twitter new logo X. Twitter changed app logo with X. Twitter news. X new social media.

PR Roundup: X on the Decline, Harris’s Face Off, Call for Presentations

September 12th, 2024 by

This week’s PR Roundup looks at a new study showing the brand decline of X (formerly known as Twitter), presidential debate facial expressions gone viral, and an opportunity for communicators to share their smarts with the Institute for Public Relations.

Republican vs. Democrat Rivalry Captured: Kamala Harris and Donald Trump Papercut Silhouettes in Presidential Election Colors

Presidential Debate Offers Valuable Lessons in Presentation Planning

September 12th, 2024 by

Communicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them, the flexibility to adapt in the moment and a vision of what represents success at the end.

Empty American presidential podium with a microphone against a white background, symbolizing public speaking, conferences, or political events

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

August 22nd, 2024 by

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.