Media Relations

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

Now that supply chains have stabilized, getting bites from reporters on supply chain story pitches requires a bit more strategy. Here are five ways to increase your odds of securing media interest.

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.