Media Relations


Politics’ Ties to PR are Nothing New and Include Industry Pioneers

November 3rd, 2020 by

Millions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates


Why Former VP Biden’s Media Strategy is Working

October 23rd, 2020 by

A traditional view of PR sees success as dominating news cycles with as much buzz as a brand or celebrity can generate. Former VP Joe Biden is not doing this. Instead, he’s allowing his opponent, the president, to do most of the talking. Kglobal VP Jenny Wang explains why this tactic is working well for the Biden Harris campaign.

covid blood test

Johnson & Johnson and Eli Lilly Hit the PR Pause Button on COVID Trials

October 14th, 2020 by

Earlier this week, Johnson & Johnson announced it had paused “further dosing in all our COVID-19 vaccine candidate clinical trials” due to an “unexplained illness” in a volunteer. One day later, drugmaker Eli Lilly paused its clinical trial for an antibody treatment. For PR pros, messages related to the race to find a vaccine and treatment serve as a natural experiment in healthcare communication.

Iger’s Autobiography Includes a Great Lesson for Communicators

October 9th, 2020 by

Media relations guru and PR coach Michael Smart discusses a terrific lesson for communicators from Disney executive chairman Bob Iger’s autobiography. Smart says the relationship between Disney’s top communicator Zenia Mucha and Iger, which is based on honesty, sometimes brutal honesty, is the model we need to emulate.

Webinar Recap: What’s New in Media Relations? Mixing Tech and Humanity

October 8th, 2020 by

Technology has invaded the world of media relations, allowing PR pros to send press releases and other announcements easier and quicker than ever. Still, a recent PRNEWS webinar emphasized the human factors in media pitching, including building relationships with journalists through phone calls and empathy.

Why Hope is Necessary for Crisis and Its Worst Enemy

October 6th, 2020 by

It was one of those rare weekends. Just about any news story was getting crickets from the media except for one. Indeed, there were several examples of moderate PR crises, but few noticed. Basing your crisis strategy on other stories crowding out media coverage of your company’s PR crisis is a gamble that hardly ever pays.

newspapers lined up

Dwindling Newsrooms Highlight Need for Robust Content Strategies

September 29th, 2020 by

Even before the pandemic, plenty of major media outlets were struggling to stay in business. With fewer targets to pitch, is it time to ditch your media relations strategy? Veteran communicator Michael Monahan argues there still are myriad ways to attract coverage, even if one of the solutions means PR pros are crafting content.

mics on panel

Ask a Reporter: Hillary Maglin, Assistant Digital Editor, Travel + Leisure

September 28th, 2020 by

Recently, our team at PRNEWS decided to revive a series for our readers: “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that just won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter” we will interview a fellow journalist, finding out what works best for them when it comes to media relations.

Time for an embargo?

5.1 Things PR Pros Need to Know About Embargoes

September 24th, 2020 by

You know it’s a slow news day when PRNEWS breaks out a story about the joys of embargoed stories. Seriously, we found that like most everything else, you can embargo well or embargo poorly. We also learned that the PR pro does not live by embargoes alone. Frequently, there must be exclusives or one-on-one interviews.

diverse business

Three PR Trends to Invest in During the Pandemic and Beyond

August 19th, 2020 by

The media market was changing before the pandemic hit. Some of those changes have accelerated or slowed as a result of the novel coronavirus. How should PR pros approach the next few months and the years after that? Our author offers three trends to consider.