Media Relations

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.

We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.

A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.

Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.

Ahead of PRNEWS’ Media Relations workshop, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group and got a peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do.”

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.