Media Relations

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Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories

August 5th, 2021 by

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

Virtual Events Give PR More Time to Hone Content, Messages for Media

August 1st, 2021 by

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.

Find the Best Spokesperson

June 15th, 2021 by

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

Why PR’s Survival Depends on Partnering with the Press

June 4th, 2021 by

A healthy media-PR relationship is existential to the communication sector. Given that some publishers accept payment for placing thought-leadership articles, the business case for journalists is decreasing. As a result, PR pros should follow media relations best practices, assisting journalists as much as they can.

Naomi Osaka withdraws from French Open and Media

Osaka Fallout: Are Press Conferences Still the Answer?

June 1st, 2021 by

While the debate rages on as to whether or not she should be reprimanded or applauded for her actions (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.

The Pandemic Bolstered Local News; Here’s How to Adjust Your Media Outreach Accordingly

June 1st, 2021 by

For some business executives, media relations is simple: ‘Get me in the NY Times/Wall St Journal/Washington Post.’ However, if the past year of media consumption during COVID-19 has shown anything, it’s the importance of local media.

When Crisis Calls, Answer the Phone

May 18th, 2021 by

How many crises might have been averted just by asking a few more questions and offering a couple of clarifying points? The author provides some key lessons.

LinkedIn Live with Wisconsin Cheese box

[VIDEO] Suzanne Fanning, CMO of Wisconsin Cheese on Creative Media Outreach

May 12th, 2021 by

PRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.

Tips for Spring-Cleaning Your Communication

April 23rd, 2021 by

There’s no time like spring to take a fresh look at cleaning the homestead and your communication tactics and strategies. Consider what’s working and things that need tweaking or a deep-cleaning, such as dusty media lists or social posts that haven’t aged well.

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Rinse, Lather, Repeat: Tailor Pitches, Use Data, Be Upbeat and Diverse

April 15th, 2021 by

Cision’s annual state of the media didn’t offer revelations, but is loaded with useful insight and data about how journalists worked in 2020 and what they’re looking for in 2021. It’s a good reminder for PR pros to tailor pitches, return calls, include useful data, provide DEI angles and consider upbeat stories.