For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued
Media Relations
The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons
May 6th, 2008 by Iris DorbianAndy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued
Five Simples Rules for Handling the Press When in Crisis Mode
April 29th, 2008 by Iris DorbianImagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued
Mitigating Confusion Caused by Unofficial Spokespersons
April 23rd, 2008 by Merni FitzgeraldConfusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment. With the stove piping of responsibilities, most staff has little idea what… Continued
Rules for Successful Crisis Communications
April 17th, 2008 by Iris DorbianSuccessful communication, especially in a crisis, requires… • Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); • Verifying information and findings and acknowledging… Continued
New Study Shows Global CEO Turnover Increase in Last Year
March 4th, 2008 by Iris DorbianCEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued
How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
February 13th, 2008 by PRNEWSMost PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued
Tip Sheet: Managing Crises Through Social Media
February 7th, 2008 by PRNEWSBy Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued
Corp Communications Chiefs Have Longer Tenures, Says New Study
February 5th, 2008 by Iris DorbianAccording to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list. Also, findings reveal that the professional background,… Continued
Planning Events on a Budget
January 31st, 2008 by Iris DorbianIt seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s… Continued