Media Relations


Picking a Celeb Spokesperson

May 13th, 2008 by

To gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or… Continued

Three Steps to Marketing Success for Small Businesses

May 12th, 2008 by

For small or budget-strapped companies looking to implement an effective marketing plan, there are three steps you should undertake to ensure success. Remember the essentials: market research, your location, the customer group you have targeted,… Continued

The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

May 6th, 2008 by

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued

Five Simples Rules for Handling the Press When in Crisis Mode

April 29th, 2008 by

Imagine this scenario: It’s 5:00 pm and you just got word that your company’s CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do… Continued

Mitigating Confusion Caused by Unofficial Spokespersons

April 23rd, 2008 by

Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what… Continued

Rules for Successful Crisis Communications

April 17th, 2008 by

Successful communication, especially in a crisis, requires… •    Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); •    Verifying information and findings and acknowledging… Continued

New Study Shows Global CEO Turnover Increase in Last Year

March 4th, 2008 by

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant… Continued

How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

February 13th, 2008 by

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

Tip Sheet: Managing Crises Through Social Media

February 7th, 2008 by

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

Corp Communications Chiefs Have Longer Tenures, Says New Study

February 5th, 2008 by

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background,… Continued