How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in… Continued
Media Relations
Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess
October 27th, 2008 by Iris DorbianForget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with… Continued
10 Mistakes in Media Relations
October 22nd, 2008 by Iris DorbianThere are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued
Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships
October 20th, 2008 by Iris DorbianAs a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued
Newspapers/TV Most Trusted Source of Info
October 20th, 2008 by Iris DorbianA new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility… Continued
How to Make Your Web sites Media-Friendly
October 14th, 2008 by Iris DorbianTake t from an experienced reporter/writer/editor, there’s nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued
Eight Tips for Pitching Radio
October 13th, 2008 by Iris DorbianWith all the attention paid to online and print, it’s easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a… Continued
Call Off the Funeral: The Press Release is Alive and Well
October 13th, 2008 by Iris DorbianThe press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in… Continued
Six Ways to Court Bloggers
October 7th, 2008 by Iris DorbianFor PR professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If you value the blogosphere, [it’s imcumbent upon you to do so,"] says Michael… Continued
How to Put Together a Green Marketing Media Partnership
October 6th, 2008 by Iris DorbianIf you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station.… Continued