Media Relations


Good PR is Viral PR

June 16th, 2008 by

While working as the director of CVS Caremark’s workforce initiatives, Steve Wing learned a valuable lesson: A good story can have a powerful cacade effect. 

Trust & Public Relations: What the Research Says

June 9th, 2008 by

Public relations is in the trust-making business. What communications professionals do revolves around establishing and maintaining relationships. Yet it often appears that we public relations practitioners are not trusted ourselves. And when called upon to… Continued

Public Affairs in the Age of Conversational Communications

June 9th, 2008 by

As recent political campaigns—and their subsequent snafus and recovery efforts—have demonstrated, directly engaging audiences for the first time when you are in the midst of a crisis adds more stress to an already haphazard job.… Continued

PR Lessons From The Political Trenches

June 9th, 2008 by

Last week was a big one for politics and public relations. Not only did the race for the Democratic nomination finally end, but the controversy surrounding former White House press secretary Scott McClellan’s tell-all book… Continued

Global Media Relations Study: Not Okay to Accept Pay for Coverage

June 2nd, 2008 by

According to a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma, a large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from… Continued

How to Write a Killer Press Release

June 2nd, 2008 by

Press releases can be be a powerful PR tool that can promote key developments for your client. However, if written poorly, the media may ignore it no matter how newsworthy the topic. To write an… Continued

Averting a Crisis with Strategic Communications

May 28th, 2008 by

Prior to the total closure of I-64 in St. Louis, the largest highway improvement in Missouri history, headlines screamed “Apocalypse Now!” and “Traffic Nightmare!” Over the course of one year, the Missouri Department of Transportation… Continued

Consumers Control Future of Media, says Study

May 27th, 2008 by

According to a recent Nokia study, the current wave of user-created media may be here to stay. Nokia polled trend-setting consumers from 17 countries about their online behavior and lifestyles. Extrapolating information from its 900… Continued

New Study Examines Journalists’ Relationship with New Media

May 27th, 2008 by

Brodeur, along with its partner Marketwire, recently announced the results of a study that examined journalists’ relationships with new media. The survey showed that reporters’ perceptions and participation within social media sites and blogs correlates… Continued

Multimedia Strategies for Independent Publishers

May 21st, 2008 by

According to Don Nicholas, internet marketing consultant and managing partner, Mequoda Group, LLC, indepdendent publishers don’t need to stray too far from their larger counterparts’ multimedia publishing strategies. For over fourteen years Nicholas has helped… Continued