Media Relations

image_pdfimage_print

Breaking Into a New Industry: 6 PR Strategies for Success

December 5th, 2024 by

Entering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.

Media Relations: Tips for Building Reporter Relationships in Changing Times

December 2nd, 2024 by

Ahead of PRNEWS’ Media Relations workshop, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group and got a peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do.”

Wicked mac and cheese eaters will find an either pink or green meal in this Great Value-Walmart branded cup.

PR Roundup: Wicked Overload, News Influencers and a PRSA Honor

November 21st, 2024 by

This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA. 

Bluesky Social and X app are displayed on an iPhone screen.

Will Bluesky Change PR?

November 20th, 2024 by

Social media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to. 

The 2024 Election and the Changing Definition of ‘The Media’

November 15th, 2024 by

Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.

The X new Twitter account on app on a iphone smartphone - Elon Musk has changed Twitter's logo, replacing its signature blue bird with a stylized X

PR Roundup: Connectively Done, X Exodus, AI Pros and Cons

November 14th, 2024 by

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

Six PR Lessons From the Presidential Election That Apply to All Practitioners

November 14th, 2024 by

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.

Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship

November 13th, 2024 by

[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with… Continued

5 min before 12 o`clock on a wall clock

Five Ways to Build a Better Rapid Response Program

November 12th, 2024 by

Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.

Spinning Our Own Spin: The Ethics of PR

November 10th, 2024 by

PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.