Media Relations

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

July 10th, 2024 by

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

A New Method to Measure Media Relations for Business Growth

June 26th, 2024 by

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success

June 24th, 2024 by

With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.

Scene with colin and penelope from Bridgerton season 3 on Netflix

Lessons from Bridgerton on Sharpening a Pitch

June 18th, 2024 by

In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.

PRNEWS Announces 2024 Top Women in PR

June 4th, 2024 by

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

Reporter Interviewing a PR Professional.

Media Relations 101: Talking to Journalists at Events

May 29th, 2024 by

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

How To Optimize Success at Your First Trade Show With a Client

May 22nd, 2024 by

Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.

Three Must-Haves in Your Next Press Release

May 15th, 2024 by

What goes into creating a press release that will generate interest from journalists?

how PR professionals can support journalists on world press freedom day

PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election

May 2nd, 2024 by

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.