PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.
Media Relations
Media Training and Intuit’s Communications Disaster
October 29th, 2024 by Lori RuggieroThe Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.
Looking in the Mirror: When Client Issues Are the PR Pro’s Fault
October 27th, 2024 by Dustin SigginsMisunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.
How to Pitch Media in an Election Season
October 23rd, 2024 by Linda ZebianAs the U.S. election approaches, PR professionals face a dilemma: surrender to a sea of politically-dominated coverage or navigate onward and continue pitching media?
New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved
October 21st, 2024 by Bob BrodyMorty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.
PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
October 16th, 2024 by Isabelle DienstagThere is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.
The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
October 16th, 2024 by Kaylee HultgrenChinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
October 10th, 2024 by Kaylee HultgrenThis week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
October 3rd, 2024 by Nicole SchumanThis week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
October 2nd, 2024 by Matt LevisonIt is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.