Media Relations


Understanding a Lawsuit News Flow for Optimum Communications Strategy

May 24th, 2023 by

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

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Spring Clean Your Earned Media Mindset

May 17th, 2023 by

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

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Pitching Media When a Breaking Story Dominates the News Cycle

April 26th, 2023 by

Our author suggests considering these things when faced with a breaking news and timing dilemma.

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Top Five Tips: As Twitter Changes, so Does Pitching

April 25th, 2023 by

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

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Tips for Following Up on Your Pitch

April 19th, 2023 by

PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

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PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow

April 13th, 2023 by

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

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Lessons On How Not to Act During A Press Conference

April 12th, 2023 by

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

2023 Headlines of newspapers in New York report on the previous days announcement of former President Donald Trump being indicted

PR Roundup: Reviewing the White House, Bragg and Trump’s Responses to this Week’s Arraignment

April 6th, 2023 by

Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

Using Thought Leadership to Gain Attention in a Frenetic News Cycle

April 4th, 2023 by

When playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.

How to Set Expectations with Executives on Your Media Outreach

April 3rd, 2023 by

Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.