Media Relations

Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.

PRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

Get a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.

In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.

Where do podcasts reside in the PR pro’s toolbox, and how can one identify the most appropriate pods for a company or client — especially with millions now in production?

Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

By harnessing data-driven insights for media relations, PR professionals can refine communication strategies, enhance outreach efforts and even strengthen relationships with the right media outlets.