Media Relations

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Our fourth annual Agency Elite Top 100 highlights the industry’s most innovative PR, marketing and communications firms in the business. The companies that made this year’s list demonstrate the wide range of industry specializations and… Continued

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

A ‘how to’ on creating a press kit that can impress editors and journalists.

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

The Friday news dump has turned into a match ready to light your worst news on fire.

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

Oftentimes, reaching everyday people does not mean the front page of The Washington Post; instead, it means local news and local radio, and it means empowering local voices.