The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.
PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.
OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.
A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.
PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.
Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.
Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.
Prices for some goods and services are rising, parts of the economy are slowing and consumer confidence is at a record low. These factors have created a stormy business environment. Some companies are downsizing as… Continued
Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.