Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.
Why Thought Leadership is Key for Impact CompaniesMarch 15th, 2023 by Sandra Stewart
Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.
New Ways of Reaching Gen ZMarch 6th, 2023 by Nicole Schuman
Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s JobJanuary 31st, 2023 by Arthur Solomon
Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?January 19th, 2023 by Seth Arenstein
Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.
Buckingham Palace’s ‘No Comment’: Should Media Hand Over Stories for Review?January 10th, 2023 by Nicole Schuman
In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.
Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit NewsroomsJanuary 9th, 2023 by PRNEWS
With fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.
PR Predictions for 2023 from the PRNEWS TeamDecember 22nd, 2022 by PRNEWS
As we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.
The Role of Influencers in Regaining Consumer Trust in NewsDecember 21st, 2022 by PRNEWS
We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.
Pitching Successfully in the ‘News-You-Can-Choose’ Media EnvironmentDecember 21st, 2022 by Linda Descano and Ellen Mallernee
Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.