A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.
Spring Clean Your Earned Media MindsetMay 17th, 2023 by Diana Bardusk
Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.
Pitching Media When a Breaking Story Dominates the News CycleApril 26th, 2023 by April White
Our author suggests considering these things when faced with a breaking news and timing dilemma.
Top Five Tips: As Twitter Changes, so Does PitchingApril 25th, 2023 by Nicole Schuman
With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.
Tips for Following Up on Your PitchApril 19th, 2023 by Tai Nichols
PR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.
PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses SlowApril 13th, 2023 by Nicole Schuman
PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.
Lessons On How Not to Act During A Press ConferenceApril 12th, 2023 by Arthur Solomon
Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.
PR Roundup: Reviewing the White House, Bragg and Trump’s Responses to this Week’s ArraignmentApril 6th, 2023 by Nicole Schuman
Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House.
Using Thought Leadership to Gain Attention in a Frenetic News CycleApril 4th, 2023 by Katarina Matic
When playbook pitch tactics fall short, companies should rethink their PR strategies. Our author outlines some thought leadership strategies to break through.
How to Set Expectations with Executives on Your Media OutreachApril 3rd, 2023 by Dustin Siggins
Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.