Media Relations

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MacDill Air Force Base, Florida, is shown Sept. 27, 2024, flooded after Hurricane Helene

PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers

October 3rd, 2024 by

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

Woman using social media app to read news on mobile phone

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

October 2nd, 2024 by

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

Woman using calculator with computer laptop, budgeting for PR

Maximizing PR Impact While on a Budget

September 20th, 2024 by

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

Closeup image of PR manager answering sending a pitch via emails to media

The Case for Longer Pitches

September 18th, 2024 by

Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.

Taylor Swift's Instagram story about her 2024 presidential endorsement in which she is holding her cat

Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons

September 11th, 2024 by

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

women in an office talking, working and looking at a computer screen

Telling the Startup Story: The Impact of Strategic PR on Growth and Success

September 10th, 2024 by

Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.

Reimagining Newsjacking for a New Era of Journalism and Media Relations

September 4th, 2024 by

In media relations, newsjacking helps create a real-time, mutually beneficial relationship between yourself and the reporter, as you’re providing them with a credible third-party resource or commentary that they can use right away. Here’s a step-by-step guide.

6 Ways to Manage the ‘One Article Crisis’ and its Aftermath

August 29th, 2024 by

For all the emphasis on bigger crisis situations (a la CrowdStrike), a more common issue companies face is the prospect of a one-off negative article. Here are six recommended actions for PR pros in this situation.

Speech bubble on a blue background. Comic cloud with a place for text to symbolize giving an opinion

This Is Not an Op-ed: Editorial Alternatives for Thought Leadership

August 23rd, 2024 by

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports

August 22nd, 2024 by

PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.