Media Relations

image_pdfimage_print
5 min before 12 o`clock on a wall clock

Five Ways to Build a Better Rapid Response Program

November 12th, 2024 by

Reporters need color commentary and deeper analysis on breaking news, your clients need coverage in outlets that won’t cover product news directly, and you need to improve your media relationships. Rapid response works in all of these cases.

Spinning Our Own Spin: The Ethics of PR

November 10th, 2024 by

PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.

TurboTax display in a store in South San Francisco Bay Area; TurboTax is an American tax preparation software package offered by Intuit Inc.

Media Training and Intuit’s Communications Disaster

October 29th, 2024 by

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

Looking in the Mirror: When Client Issues Are the PR Pro’s Fault

October 27th, 2024 by

Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.

Platform for interview or public announcement vector concept

How to Pitch Media in an Election Season

October 23rd, 2024 by

As the U.S. election approaches, PR professionals face a dilemma: surrender to a sea of politically-dominated coverage or navigate onward and continue pitching media?

Mortimer "Morty" Matz, turned 100 years old and shared his 75-years worth of PR lessons.

New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved

October 21st, 2024 by

Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.

PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate

October 16th, 2024 by

There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.

The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect

October 16th, 2024 by

Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season

October 10th, 2024 by

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.

MacDill Air Force Base, Florida, is shown Sept. 27, 2024, flooded after Hurricane Helene

PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers

October 3rd, 2024 by

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.