Media Relations

Press Release Laptop on table.

Why Some Organizations are Missing Out on the Potential of Press Releases

September 27th, 2023 by

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

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Keeping Up with the Latest Industry Trends

August 31st, 2023 by

What do AI, data, Substack and DEI all have in common? They are some of the most important industry trends to be aware of at the moment, according to our author.

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Tools, Updates to Save Time on Media Outreach

August 16th, 2023 by

PRNEWS rounded up a few media relations-related tools and updates that have come out in recent weeks to help communicators save time.

a weekly roundup of news and PR lessons to learn from it

PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking

August 9th, 2023 by

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

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Turning Survey Data into Media Coverage

August 2nd, 2023 by

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.

educating reporters on complex topics is important for communicators

Educating Reporters on Complex or Uncommon Topics

July 31st, 2023 by

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

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5 Tips to Boost Supply Chain Coverage in a Slow News Cycle

July 26th, 2023 by

Now that supply chains have stabilized, getting bites from reporters on supply chain story pitches requires a bit more strategy. Here are five ways to increase your odds of securing media interest.

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Data Roundup: Pitching Podcasts, Broadcasters; The Value of Thought Leadership

July 13th, 2023 by

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

lessons learned

Lessons for PR Pros from the Trump Criminal Indictment

July 3rd, 2023 by

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

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Establishing Media Relations in a Foreign Market

June 1st, 2023 by

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.