This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.
Media Relations


How to Help your CEO Talk Like a Human
February 12th, 2025 by Case ButtonThe vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case
February 11th, 2025 by Thomas MustacThe New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

Four Tips for Implementing AI in Health Communications
February 10th, 2025 by Melissa RiegerAccording to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

How TikTok’s Disappearance Became a PR Masterclass
February 5th, 2025 by Natalie SevertIn a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
January 23rd, 2025 by Monica EarleAs the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

Why Do Some Industries Capture More Media Attention Than Others?
January 22nd, 2025 by Stamatis AstraA recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.

Cyberattacks: Must-haves for a Crisis Communication Plan
January 15th, 2025 by Julia PetrykWhen a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

CES 2025: Paying it Forward and Taking Care of Yourself During Big Events
January 10th, 2025 by Nicole SchumanGuerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves
January 10th, 2025 by Nicole SchumanBuck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.