Media Relations

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DEI needs to be seen inside and outside an organization

PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions

February 13th, 2025 by

This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.

How to Help your CEO Talk Like a Human

February 12th, 2025 by

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

Media Ethics and Reporting on Allegations: PR Lessons from the Lively/Baldoni Case

February 11th, 2025 by

The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

Tele medicine concept,Medical Doctor online communicating the patient on VR medical interface with Internet consultation technology

Four Tips for Implementing AI in Health Communications

February 10th, 2025 by

According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

TikTok logo on mobile phone screen. TikTok security and data

How TikTok’s Disappearance Became a PR Masterclass

February 5th, 2025 by

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab

January 23rd, 2025 by

As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

teenager wearing headphones plays online car video game on personal computer. Professional young gamer spends time at home, enjoys gameplay in street racing drift simulator, uses keyboard.

Why Do Some Industries Capture More Media Attention Than Others?

January 22nd, 2025 by

A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.

Cyberattacks: Must-haves for a Crisis Communication Plan

January 15th, 2025 by

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Hollis Guerra, SVP, DBC Brand Communications

CES 2025: Paying it Forward and Taking Care of Yourself During Big Events

January 10th, 2025 by

Guerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

Alyson Buck, Senior Director, Head of Strategic PR, Samsung

CES 2025: Samsung PR Team Gets Smart About AI, Media Trains Themselves

January 10th, 2025 by

Buck talked about working with traditional media, while acknowledging emerging digital creators, the company’s messaging and actions regarding AI, media training the PR team, and the one thing everyone needs during CES.