We’ve witnessed the rising influence of a more fragmented and decentralized media ecosystem, where independent voices, from Substack newsletters to podcasters, have carved out their own powerful platforms.
Media Relations
AI and Misinformation: A Major PR Problem
December 9th, 2024 by Stamatis AstraA recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.
Breaking Into a New Industry: 6 PR Strategies for Success
December 5th, 2024 by Vlada LomovaEntering a new industry as a PR manager is both exhilarating and daunting—because even with a charismatic spokesperson and compelling topics, success doesn’t always come quickly. Here are six tips for navigating a move into a new sector as a PR manager.
Media Relations: Tips for Building Reporter Relationships in Changing Times
December 2nd, 2024 by Nicole SchumanAhead of PRNEWS’ Media Relations workshop, we spoke to presenter Michelle Ubben, President and Partner at Sachs Media Group and got a peek into her panel session, “The 411: Pitching Journalists, Relationship Building and What NOT to Do.”
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
November 21st, 2024 by Nicole SchumanThis week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.
Will Bluesky Change PR?
November 20th, 2024 by Nicole SchumanSocial media trends come and go, but it seems to have been awhile since an existing social media platform (Bluesky) has encouraged so many users to jump ship from their current social media habits. Such moves are something for the PR and communication industry to pay attention to.
The 2024 Election and the Changing Definition of ‘The Media’
November 15th, 2024 by Samuel SmithFormer President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It’s proved that “the media” is no longer solely legacy outlets. Social media influencers and podcast hosts are now just as much a part of the media landscape as correspondents, columnists and editors.
PR Roundup: Connectively Done, X Exodus, AI Pros and Cons
November 14th, 2024 by Nicole SchumanThis week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.
Six PR Lessons From the Presidential Election That Apply to All Practitioners
November 14th, 2024 by Arthur SolomonThere are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.
Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship
November 13th, 2024 by Ariane Lovell[Editor’s Note: Ariane Lovell, Senior Vice President, Media Relations, NY Health and Multicultural Earned Media Lead at Weber Shandwick, is taking the lead for our reinvigorated “Ask a Journalist” series. First up? A conversation with… Continued