An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.
Measurement
‘Most Innovative Companies’ and Their Presence on Facebook
May 3rd, 2010 by PRNEWSAfter Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.
Customer Analytics Top Marketing Priority
May 3rd, 2010 by PRNEWSAccording to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network.
Getting the Big Picture: Social Media Dashboards
April 26th, 2010 by PRNEWSDashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities. The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.
Influencer Mapping: Identifying and Mobilizing Key Constituents
March 29th, 2010 by PRNEWSEngaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.
Social Media as a PR Measurement Tool: A PR News/Waggener Edstrom Worldwide Survey
March 22nd, 2010 by PRNEWSThis survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.
PR Measurement Lumbers Into the Digital Age
March 22nd, 2010 by PRNEWSPR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.
Key Points in Boomer Behavior Study
March 15th, 2010 by PRNEWSAccording to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements.
Digital Ad Revenue to Top Print This Year
March 15th, 2010 by PRNEWSA study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.
Toyota’s ‘Trust Bank’ Is Open for Business
March 15th, 2010 by PRNEWSThe findings of a recent study out of Rice University’s Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.