Measurement

image_pdfimage_print

Vanilla Ice, Airlines Need to Read the Room via Social Listening

July 2nd, 2020 by

It’s understandable that some want a break from the constant barrage of social media. But for brands and celebrities, spending more time engaging in social listening might be appropriate, particularly before making big decisions and announcements. Reading the room is basic PR.

business people collaborating

Value and PR Must be Linked to Maintain Business Strength During COVID-19

July 1st, 2020 by

Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.

Using Measurement to See Whether Brands Walked the Talk on #BLM

July 1st, 2020 by

In August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to

diversity hands in

New FleishmanHillard Chief Diversity & Inclusion Officer: We Need Substantive Change

July 1st, 2020 by

As part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.

How the Tech Tapestry Can Work for PR Measurement

June 29th, 2020 by

It’s no secret that during times where marketing and communications budgets continue to be slashed, that teams have to do more with less. Whether it is a reduction in team members or resources, everyone needs to work together even closer to get the job done. One aspect to look at to help alleviate this burden is technology and the tech tapestry.

88% of PR Pros See Industry Rebounding After Pandemic

June 22nd, 2020 by

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.

newspapers lined up

Applying Communications Research to Solve PR Challenges

June 2nd, 2020 by

Mark Weiner discusses research showing how media relations opportunities change as the pandemic curve flattens. In short, as countries re-open, opportunities for pitching become less stringent.

Mixed Bag: 88% Bullish on PR Returning to Size After Pandemic, but 70% Concerned about Future

June 2nd, 2020 by

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.

Measurement is More Important as Layoffs Hit Brands, Burrelles’ First Female Chief Says

June 2nd, 2020 by

As part of our coronavirus interview series, we asked Cathy Del Colle, the first female president in Burrelles’ 132-year history about the state of the analytics business during the pandemic. In a wide-ranging interview, Dell Colle touched on client needs now and in the future.

How to Model Predictions for Post-COVID-19 Behavior

May 26th, 2020 by

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.