Measurement

How Communicators Can Get Their Research Objectives Ready for 2020

January 7th, 2020 by

As the new year begins, communicators begin to set priorities for the coming twelve months. IPR Measurement Commission chief Mark Weiner provides a step-by-step guide to help PR pros to benchmark the previous year and plan for 2020.

How Communicators Can Overcome The Struggle to Measure Media ROI

January 7th, 2020 by

In this third in a series of Intrado Digital Media-sponsored articles about measurement, we look at the hurdles of measuring media ROI. The first two articles in the series appeared in the November 2019 and December 2019 editions

Strong Demand Seen for Acquisition of PR Firms in 2020

January 3rd, 2020 by

In this third set of 2020 predictions, communicators anticipate strong demand for mergers and acquisitions of PR firms, a rise in personalized stories and PR pros increasing their use of sophisticated data as audiences become more difficult to reach. Other predictions include a fierce response from healthcare to political criticism and an increase in relationships with non-traditional media outlets.

A Step-by-Step Guide to Understanding YouTube Analytics

December 26th, 2019 by

As the world’s second-largest search engine, YouTube remains an essential platform for brands to reach target audiences. As such, measuring the success of your YouTube digital marketing should be a top priority. Here are a few tactics to help you do it.

Three Ways PR Can Use Data to Improve Performance

December 2nd, 2019 by

In this mini-case study about higher education, FleishmanHillard SVP Brendan Streich offers three ways PR is using measurement to help academia improve communications as well as other facets of college and university operations.

Engagement Falls 10% YTD for B2Cs, 30% for B2Bs (Jan-Nov 2019)

December 1st, 2019 by

Our (almost) year-end look at social media engagement by B2C and B2B brands shows a pattern in both categories. Engagement is off year over year. Data is provided exclusively to PRNEWS by data partner Shareablee.

Dispel These Nine Measurement Myths in 2020 En Route to Success

December 1st, 2019 by

IPR Measurement Commission chair Mark Weiner whacks at measurement’s version of sacred cows as he tees up PRNEWS readers for success in 2020. Among the myths he dispels are: everyone is using AI for measurement, you must have a real-time measurement effort to succeed, and PR measurement kills creativity.

How the C-Suite and Tech Help Align PR Measurement with Business Objectives

December 1st, 2019 by

This is the second in a series of Intrado Digital Media-sponsored articles about measurement. Intrado Digital Media president Ben Chodor discusses the importance of aligning your measurement efforts with business objectives. The first article in the series appeared in the November 2019 edition of PRNEWS.

How Demographics and Firmographics Help Measure Earned Media

November 26th, 2019 by

The C-suite increasingly is asking communicators to supply more authoritative data about their efforts, particularly in earned media. New demographic and firmographic technologies can help identify audience personas and find potential new audiences.

South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness

November 19th, 2019 by

South Dakota’s PR campaign around the state’s methamphetamine epidemic accomplished what it set out to do—create awareness around a state-wide health crisis. But the play on words, “Meth. We’re on it,” superimposed over pictures of… Continued