Measurement

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How Data Can Help Inform International PR Campaigns

July 17th, 2023 by

Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.

The Importance of Research in a Successful Public Affairs Campaign

July 11th, 2023 by

Our author provides four tips to building a successful public affairs campaign.

Google Analytics 4 will be officially changing over on July 1. What should communicators be looking out for?

What Communicators Need to Know for the Google Analytics 4 Conversion

June 27th, 2023 by

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Why Half of PR Pros Share Metrics They Don’t Understand 

June 12th, 2023 by

Half of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology. 

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Deeper Data Insights are Key to Demonstrating ROI in PR

May 15th, 2023 by

“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive

March 20th, 2023 by

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: S.M.A.R.T. Goals

January 13th, 2023 by

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

positive indicators in 2023

For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust

December 20th, 2022 by

Part of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.

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Explainer: Barcelona Principles

December 14th, 2022 by

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.