Digital chatting artificial intelligence chatbot. Chatbot, chatGPT, robot application, conversation assistant concept. AI, Robot application and global connecting. Human feedback learning technology.

The Obsession with Generative AI is Part of a Broader PR Problem

August 30th, 2023 by

Marketers and PR pros often become obsessed with tactics to the detriment of strategy. Generative AI is just another tool, reminds our author. The most impactful PR professionals will take advantage of tools to achieve strategic objectives without getting blinded by the latest shiny objects.

RFP- Request For Proposal written in notebook.

5 Must-Haves for Your Digital Marketing RFP

August 17th, 2023 by

The right agency will help you expand your online presence, increase traffic to your website, and ultimately boost your bottom line. When it comes to selecting the right agency, though, the process can be overwhelming. Here’s how you can ensure your business is making the right decision.

Magnifying glass on charts graphs spreadsheet paper.

Turning Survey Data into Media Coverage

August 2nd, 2023 by

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.

Business and economic growth on global business network, Data analysis of financial and banking, Customer service, Technology and data connection, Teamwork, Business strategy and Digital marketing.

How to Incorporate Corporate Affairs: Q&A With Synchrony EVP, Susan Bishop

August 1st, 2023 by

Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”

Businessman touching global network and data exchanges over the world 3D rendering

How Data Can Help Inform International PR Campaigns

July 17th, 2023 by

Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.

The Importance of Research in a Successful Public Affairs Campaign

July 11th, 2023 by

Our author provides four tips to building a successful public affairs campaign.

Google Analytics 4 will be officially changing over on July 1. What should communicators be looking out for?

What Communicators Need to Know for the Google Analytics 4 Conversion

June 27th, 2023 by

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Why Half of PR Pros Share Metrics They Don’t Understand 

June 12th, 2023 by

Half of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology. 

Double exposure of graph and rows of coins for finance and business concept

Deeper Data Insights are Key to Demonstrating ROI in PR

May 15th, 2023 by

“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive

March 20th, 2023 by

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.