Press Release Laptop on table.

Why Some Organizations are Missing Out on the Potential of Press Releases

September 27th, 2023 by

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

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Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

Can AI be the Catalyst for Unified PR and Marketing?

September 20th, 2023 by

It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies. 

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The Best Place to Look for Consumer Insights May Not Be Where You Think

September 18th, 2023 by

Our contributor argues qualitative consumer research has its limitations, chief among them that consumers don’t think or talk in insights.

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How Business Intelligence Data Helps Prove the Value of PR

September 13th, 2023 by

PRNEWS held a virtual roundtable with the 2023 Data & Measurement Game-Changers to discuss the value of predictive metrics in media analysis and crisis mitigation; the importance of incorporating a multitude of tools to ascertain sentiment; and resources that communicators can leverage to brush up on their measurement know-how.

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Data Roundup: Influencers, Diversity are Essential; PR Ethics Needs a Closer Look

August 31st, 2023 by

Sprout Social takes a look at the influence of influencer marketing; the Institute of Business Ethics examines ethics codes at 24 PR associations; and a recent Harris Poll, in partnership with the Black Economic Alliance, take a look at attitudes relating to diversity in corporate America.

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The Obsession with Generative AI is Part of a Broader PR Problem

August 30th, 2023 by

Marketers and PR pros often become obsessed with tactics to the detriment of strategy. Generative AI is just another tool, reminds our author. The most impactful PR professionals will take advantage of tools to achieve strategic objectives without getting blinded by the latest shiny objects.

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5 Must-Haves for Your Digital Marketing RFP

August 17th, 2023 by

The right agency will help you expand your online presence, increase traffic to your website, and ultimately boost your bottom line. When it comes to selecting the right agency, though, the process can be overwhelming. Here’s how you can ensure your business is making the right decision.

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Turning Survey Data into Media Coverage

August 2nd, 2023 by

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.

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How to Incorporate Corporate Affairs: Q&A With Synchrony EVP, Susan Bishop

August 1st, 2023 by

Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”