Measurement

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using AI for PR media monitoring

Five Ways AI Is Transforming Media Monitoring In 2024

July 1st, 2024 by

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

A New Method to Measure Media Relations for Business Growth

June 26th, 2024 by

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

Director of IPR Measurement Commission on Trends in PR Measurement

June 13th, 2024 by

As a preview of our upcoming measurement event, we spoke with expert panelist Angela Dwyer, Head of Insights at FullIntel and Director of the Institute for Public Relations Measurement Commission, about some of the ideas being discussed in the PR measurement space today.

Beyond Vanity Metrics: Data-Driven PR for Measurable Results

April 24th, 2024 by

Truly turning data into actionable insights for PR requires much more than just paying lip service to buzzwords. It demands creativity, strategic thinking and a willingness to carefully examine results.

Demonstrating PR Impact Through Earned Media Metrics

April 10th, 2024 by

As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement.

Measuring PR and Comms Success With Customized Client-Aligned KPIs

April 1st, 2024 by

PR and comms are almost never about a single point in the funnel. That’s where a set of customized KPIs come into play. Our author looks at how to develop them, emphasizing that the key is to align them with business marketing goals.

Measurement KPIs, AI Tools and Reputation Evaluation Strategies for Corporate Communicators

March 6th, 2024 by

An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.

PR Measurement Predictions From the PRNEWS 2024 Agency Elite

February 21st, 2024 by

While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.

Q&A With IPR Measurement Commission: Top Issues on the Minds of Members

February 14th, 2024 by

The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.

The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine

January 25th, 2024 by

Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.