They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’
Internal Communication

Internal Communicators Rely on PR Basics to Address Return to Work
October 1st, 2021 by Seth Arenstein
United’s Vaccine Mandate Offers Example of Executive Communication
September 29th, 2021 by Sophie MaerowitzUnited Airlines has begun the termination process for unvaccinated employees, raising communications challenges at the executive level. Here are some external and internal comms takeaways from the move.

Internal Communication is Key to Keeping Employees Motivated During Uncertainty
August 20th, 2021 by Dustin YorkDue to the Delta variant, companies are cancelling or delaying return-to-office plans. Managers are scrambling to revise schedules. Employees are disappointed, confused and frustrated. Many were looking forward to in-person interactions with colleagues. In the face of lingering uncertainty and frustration, HR and internal communication teams will have their work cut out for them. How and what they communicate will play a key role in motivating employees.

When We Return to the Office, Internal Communication will Rise Again
July 26th, 2021 by Stacy AdamsAs it did during the outset of the pandemic, internal communication once again will take center stage as companies get set to re-open offices. An emphasis on the basics of good communication will rule the day.

80% of PR Pros Say Communication Gained Value in 2020
June 30th, 2021 by Seth ArensteinYou can look at recent surveys in at least two ways: 2020 was an anomaly, so any survey results are suspect, or let’s dive in and see if assumptions about PR’s role during an usual… Continued

[VIDEO] Bessie Kokalis Pescio, Global Head, Internal Communications, Philip Morris Int
June 23rd, 2021 by Seth ArensteinPRNEWS Live on LinkedIn today (June 23, 2021) welcomed Bessie Kokalis Pescio, global head, internal communications for Philip Morris International. She discussed lessons learned during the pandemic and post-pandemic plans for the global company’s internal… Continued

A Three-Part Approach to Communication Can Help Mitigate the Effects of a Crisis
June 15th, 2021 by Robert HastingsHow do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

Lack of Transparency May Have Helped AP Delay But Not Avoid an Internal Crisis
June 15th, 2021 by Seth ArensteinIn this month’s issue, we ask crisis pros whether the AP averted a crisis over its handling of Emily Wilder’s firing

Encourage Empathy, Active Listening En Route to Bolstering Employee Trust
June 1st, 2021 by Kate O'Sullivan, Managing Director, ADPRWhile it’s unclear what comes next, it seems certain change is imminent. Moreover, building and maintaining a corporate culture, or, perhaps rebuilding one for the post-pandemic environment, will occupy a large majority of businesses and organizations. Among the tasks ahead for internal communicators will be gaining, or regaining, employee trust. In addition, motivating and engaging staff will occupy internal communicators. Of course, none of this will happen overnight. And leadership buy-in is critical.

How Philip Morris Increased Internal Communication without Overwhelming Recipients
June 1st, 2021 by Seth ArensteinHow does a large organization like Philip Morris International keep all internal stakeholders on the same page during a pandemic and in normal times? That’s some of what we asked PMI’s head of global internal communication Bessie Kokalis Pescio. In addition, we asked how internal communicators at small companies should approach their work.