Employees voicing thoughts and opinions about their companies online can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.
Internal Communication

Your Employees are Talking about You. Are You Listening?
September 12th, 2023 by Cheryl Fenelle Dixon
PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates
August 24th, 2023 by Nicole SchumanPR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever.

With Return to Office Policies in Place, Staff Must Communicate the Why
June 21st, 2023 by Nicole SchumanMany employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.

Deconstructing the PGA Tour/LIV Merger: Four Lessons for Internal Communications Pros
June 19th, 2023 by Mike Adorno and Ted BirkhahnThe communications coming directly from the PGA Tour players after the announcement were just as damning to the brand and reputation of the sport as were the thoughts of any analyst or pundit discussing the ethics and economics of the situation.

Internal Best Practices To Recognize Juneteenth
June 16th, 2023 by Sabrina BrowneAs brands and companies recognize Juneteenth, it’s important to remember that supporting Black employees authentically and respectfully requires meaningful planning, understanding and action. Here are some internal strategies that your organization can use.

Creating an Internal Structure for Employee Advocacy
May 30th, 2023 by Kathleen LucenteEmployee advocacy is a learned behavior that develops from a supportive internal framework. In this piece, the author shares steps to increase internal alignment.

It Takes a Village: Embracing DEI as a Company Community
May 22nd, 2023 by Nicole SchumanWhile some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.

Poll: How Often Do You Get Face Time With Company Leadership?
May 2nd, 2023 by Nicole SchumanAccording to the PRNEWS poll, More than one-third of communicators never talk directly with their company leaders.

PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides
April 20th, 2023 by Nicole SchumanThis week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.

PR Roundup: Army Pivots, Calls to Pause AI Dev and Celebrating Transgender Visibility
March 30th, 2023 by Nicole SchumanPRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.