Internal Communication

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Reputation Repair: The Potential and Limits of Boeing’s Next CEO

June 4th, 2024 by

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

Battle Creek, Michigan / United States - December 18, 2019: President Trump with Republican National Convention Chair Ronna Romney McDaniel and Michigan Republican Party Cochair Terry Bowman

NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications

April 16th, 2024 by

Everything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued

PR Roundup: State of Internal Comms, Apple Woes and Women’s Mentorship

March 8th, 2024 by

This week’s PR Roundup looks at the state of internal communication, Apple’s investor relations and reputation woes and tips for women in mentorship in honor of International Women’s Day. 

Employee Engagement: How to Master the Art of Executive Q&As

February 7th, 2024 by

All-hands meetings and town halls, whether in person, virtual, or hybrid, are vital platforms that enable employees to engage with leaders. But they also carry high risk for executives. To achieve this balance, you should avoid these six don’ts—applicable whether you are speaking with internal audiences of 1,000 or one-on-one.

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers

January 8th, 2024 by

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

How United Airlines Integrated Comms Into Strategic Company Decision-Making

December 15th, 2023 by

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.

On Mentorship: How to Respond to a Prospective Mentee

December 13th, 2023 by

If a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.

Office, computer and black woman with glasses, serious or reading email, news, online research or report.

PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI Help

November 30th, 2023 by

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued