We can speculate about why Wells Fargo created bogus credit cards or the motivation other brands had for doing things they knew were wrong or even illegal. Tobacco giant Philip Morris International is trying to remake itself into a purveyor of smoke-less product. It says it wants to discourage teen smoking. Then why was it flouting its own rules and using young, attractive influencers to tout its cigarette alternative?
The opioid epidemic has touched one in three Americans, a new survey from NPR and Ipsos shows. In addition, pharma’s narrative about its role in the epidemic has failed to resonate with a significant majority of the American public. What steps should industry communicators take to rehabilitate pharma’s reputation with the public? Crisis communications provides a possible option.
2019 brought new regulations, including one that requires hospitals to post online their standard prices. Unfortunately, the goal of transparency in hospital pricing is still a long way off. There are, though, takeaways that communicators in all fields can learn from this issue.
Google’s New Health Leader Shows the Importance of Kindness and Transparency in Health Care CommunicationsNovember 13th, 2018 by Hayley Jennings
Transparency is important in all areas of communication, but particularly in health care. The need for transparency has focused on consumer communications, yet a transparent internal culture is necessary to provide safe, effective care. Google’s decision to hire Dr. David Feinberg to lead its health care effort is a vote in favor of transparency.
Just prior to PR News’ Healthcare Social Media Summit in Baltimore, PR News and partner Crisp held a Communications Leadership Roundtable that explored integration, investment choices and best practices for getting staff to embrace digital communications, among other topics.
When people are driven to engage with each other on social media seeking community and consensus about healthcare issues, organizations need to make sure they are part of that engagement. As head of pharma health policy region Americas for Bayer AG Communications and Public Affairs, Dominick Kennerson engages in corporate diplomacy and has been key in adding gravitas to the company’s digital communication capacity. In this Q&A, he shares some of the biggest challenges to stakeholder engagement in the healthcare industry—and a few solutions Bayer is applying.
A good endorsement from the FDA could actually turn out to be bad PR for Apple, a company known to offer its newest proprietary tech at premium prices, as people who need the tech might not be able to afford it. The issue of life-saving resources that are unaffordable to many recalls several recent instances when pharmaceutical companies have made headlines for raising the price of their medications to such exorbitant numbers that those without insurance deemed the gouging to be a death sentence.
Colleen Young knows a thing or two about online patient communities. As online community director for Mayo Clinic, she is internationally known for building patient communities that thrive. At Mayo Clinic Connect, Young has orchestrated a virtual community connecting patients to each other and to Mayo Clinic medical expertise. Young will be participating in a session at the upcoming Healthcare Social Media Summit Oct. 23 in Baltimore. She previewed her panel in this recent Q&A.
It seems to make so much sense: an online community of patients tapping into others with similar conditions and concerns, and sharing what they know to help others. But, no doubt, easier said than done. John Novack oversees communications for the million-member healthcare social network Inspire. In a recent interview, he touched upon key issues in building those communities.
If the sole purpose of healthcare is to improve lives, perhaps it is ironic that there is often a human element missing in the way healthcare organizations communicate with patients and customers. But communicators like Edelman’s Susan Isenberg understand there is no one-size-fits-all answer to global communications, and they are working hard to humanize their outreaches on social media and elsewhere.