Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.
Transparency just might be the buzzword of the decade. You wouldn’t know it, though, if you had to decipher a hospital bill or translate the mumbo jumbo of a health-insurance policy. Ahead of PRNEWS’ Top Women in Healthcare Communications awards luncheon next week in NYC, we asked several awards finalists to discuss the tricky subject of getting closer to clarity in healthcare communications.
Communicators take pride in the messages they craft. They consider their work important. For Dr. Jennifer Mieres, a cardiologist and the keynote speaker at PRNEWS’ Top Women in Healthcare Communications awards luncheon later this month, communicating health information to the public is vital. Her goal is to ensure people have a sound understanding of their role in preventing disease. From there, they can become empowered partners in their healthcare, she says.
There are few areas more talked about than healthcare. Just look at the recent presidential debates. So, you might think healthcare communicators have it easy. The truth is they need to deal with life and death issues as well as explaining the high cost of healthcare. And what about all that medical mumbo jumbo? Ahead of next month’s PRNEWS Top Women in Healthcare Communications awards, we asked several finalists and honorees about communicating some of the industry’s pain points.
On July 16 PRNEWS will honor some of the best female communicators in healthcare during its Top Women in Healthcare Communications awards luncheon. NY’s Yale Club will be the venue. Ahead of that gala event, we asked a trio of healthcare communicators, who also will help us present the awards, about how to break through the noise of the internet and maintain the human touch.
There are few fields more compelling than healthcare. And with the stress and regulation involved in healthcare, communicators in this field are some of the most creative, strategic and versatile in the business. It is fitting that PRNEWS is presenting the Top Women in Healthcare Communication Awards in NY during a gala luncheon July 16th at The Yale Club. Communicators from key healthcare practice areas will gather to celebrate, learn and network.
We can speculate about why Wells Fargo created bogus credit cards or the motivation other brands had for doing things they knew were wrong or even illegal. Tobacco giant Philip Morris International is trying to remake itself into a purveyor of smoke-less product. It says it wants to discourage teen smoking. Then why was it flouting its own rules and using young, attractive influencers to tout its cigarette alternative?
The opioid epidemic has touched one in three Americans, a new survey from NPR and Ipsos shows. In addition, pharma’s narrative about its role in the epidemic has failed to resonate with a significant majority of the American public. What steps should industry communicators take to rehabilitate pharma’s reputation with the public? Crisis communications provides a possible option.
2019 brought new regulations, including one that requires hospitals to post online their standard prices. Unfortunately, the goal of transparency in hospital pricing is still a long way off. There are, though, takeaways that communicators in all fields can learn from this issue.
Google’s New Health Leader Shows the Importance of Kindness and Transparency in Health Care CommunicationsNovember 13th, 2018 by Hayley Jennings
Transparency is important in all areas of communication, but particularly in health care. The need for transparency has focused on consumer communications, yet a transparent internal culture is necessary to provide safe, effective care. Google’s decision to hire Dr. David Feinberg to lead its health care effort is a vote in favor of transparency.