Bitcoin and blockchain have become buzzwords that everyone has likely heard, but you’d be hard-pressed to find someone who fully, confidently understands the concept. Communicators need to be prepared to discuss the subject with the C-suite, and we’re here to help give a short overview that will help you help your executives.
On June 16, Amazon announced its $13.7 billion acquisition of Whole Foods in a press release. But what does its messaging look like to its investors and top stakeholders? In the 10 days since the press release and accompanying front-page headlines, messaging for investors has centered on sales, showing that automating more jobs is a good thing, aligning with government priorities and maintaining a CSR narrative. Here are five ways Amazon has been communicating the acquisition as a benefit to investors.