While the announcement of an effective drug treatment available worldwide for those suffering from the cryptic virus should be something to celebrate, delving into an explanation about pricing for a possibly life-saving drug may cause some reader’s stomachs to churn. Gilead’s statement attempts to strike a delicate balance, focusing on the importance of the treatment while justifying its value.
COVID-19 continues to weave its way across the globe, bringing physical and economic sickness. We examine best practices for strategically communicating bankruptcies, including Chapter 11. The keys are well-known communications tactics: consistency, clarity and goal-oriented.
The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.
The coronavirus has prompted PR firms to create practices aimed at helping brands, companies and organizations work during the pandemic and make plans to emerge from it. Given the virus’s decimation of the economy, another… Continued
The PPP loan program was supposed to help small businesses that the coronavirus ravaged. How, then, did ‘small businesses’ like the Los Angeles Lakers, Ruth’s Chris Steakhouse and AutoNation apply for and receive money?
Since it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.
Neumann stepped down from his role as CEO on September 24th, and less than a week later, on Monday, September 30th, WeWork’s IPO was halted indefinitely. For PR pros working in a startup environment, WeWork’s very public fall from grace holds many lessons to take back to the open office. Let’s look at a few things that communicators at any startup can take away from WeWork’s problems.
We enjoy learning about brands using unusual communications methods. Capital One bank is well known for its “What’s in Your Wallet?” tagline and sponsorship of sporting events. One of the country’s leading issuer of credit cards, the bank leaves its cards home for its latest communication effort. Instead, it concentrates on conversations with customers about purposeful travel.
Communicators know even a few words can move markets. A great example is what’s happening surrounding President Trump’s promise to have the Commerce Department investigate whether or not imported cars and parts are doing structural harm to the U.S. auto industry. Should Commerce rule that they are, the president could slap significant tariffs on imported autos. Until that decision is made, uncertainty will reign and auto industry communicators will be in the hot seat.
A day after experiencing the biggest one-day point drop in its history, the Dow Jones Industrial Average continues its wild ride—and investor relations pros are likely working overtime to minimize the damage. So, how should communicators calm jittery stakeholders? We asked five communicators who specialize in investor relations and crisis communications how they’re approaching messaging during today’s stock market crisis.