Explainers

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A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: What is an Annual Report?

August 15th, 2024 by

Today we review the components of an annual report and where it belongs in a communications strategy.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: A Guide to Integrated Marketing Communications

January 31st, 2024 by

IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: How to Define an Audience

January 10th, 2024 by

Today our explainer series looks at how to define, assess and measure your audience.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: How to Use Oxford Commas, per AP Style

October 25th, 2023 by

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: What is the Difference Between CSR and Purpose?

August 15th, 2023 by

At first glance, the two terms, CSR and purpose may seem interchangeable.

Explainer: Differences in Social Conversation Platforms (Threads, Bluesky, Spill and more)

July 25th, 2023 by

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

Concept of de-influencing is a term that is the nemesis of influencers. Recommendations for buying or not buying cosmetics

Explainer: What is Deinfluencing?

April 10th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

green hushing

Explainer: What is Green Hushing?

March 27th, 2023 by

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Purpose Mission Goal Reason Speedometer 3d Illustration

Explainer: What are Impact Companies?

February 14th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

CHAT GPT conversation method illustrations on mobile hold by hands

Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.