If “purpose” is to last as one of PR’s top buzzwords, brands need to step up their game. Already in the past few weeks we’ve seen Nike forced to adjust its purpose concerning treatment of pregnant spokespeople. Now Google, which espouses free speech, among other lofty values, is warning staff there will be repercussions should they protest as Google employees during this weekend’s Pride festivities in San Francisco. Apparently for Google, free speech has its limits.
Nur Ashour, founder of cooking blog Catastrophic Cook, took to Twitter over the weekend to report that she was harassed “for wearing a hijab.” The incident occurred at a Dallas Starbucks. At first glance, it might seem to be a case of a brand being dragged into a potential crisis. Going deeper, that’s not quite it. Ashour’s complaint is against the woman who harassed her, but also includes Starbucks employees who, she alleges, did not come to her aid.
A career in PR can be wonderful. But it’s also regularly associated with high levels of stress, which can lead to mental health problems. A modest proposal urges PR leaders to provide a supportive culture and resources to employees to recognize and treat mental health issues.
May is Mental Health Awareness Month. Since “PR executive” is on the 2019 list of top 10 most stressful jobs, it’s important for communicators, and those who manage and employ them, to consider ways to overcome stress and other mental health issues. Creating an open culture is one tactic that may help mental health and improve communications results.
Is there ever a good time to break bad news? Perhaps not, but letting it sit for awhile is unlikely to make it more palatable. Part of the communicator’s job is communicating news that might anger employees. A group of PR pros offers tips and best practices on how to communicate difficult news.
Kristin Thomas is the program manager for investment management company Vanguard’s employee advocacy efforts on social media, which, within a regulated industry, isn’t always the easiest task. Thomas, who is speaking at The Social Shake-Up May 6-8 in Atlanta, shares lessons learned from launching employee advocacy at Vanguard.
The bar is raised when a company prides itself on its open culture and encourages employee feedback. Google is discovering that corporate culture is a living creature that needs care and feeding. Some of the activities the company is alleged to have done seem to run counter to the image Google seeks to create.
There always will be a competitor who can woo your best talent with money. Yet businesses that use only monetary incentives to keep top talent can win that battle for a time, but, eventually, they will lose the war. 5WPR founder Ronn Torossian argues employees who share your company’s vision and values are far less likely to depart. Fortunately, communications is key.
How well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.
Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.