Diversity, Equity & Inclusion

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PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

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PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity

December 7th, 2023 by

This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.

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PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI Help

November 30th, 2023 by

This week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued

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Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month

October 12th, 2023 by

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.

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Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)

October 5th, 2023 by

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

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Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

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The Importance of Leaning into Cultural Consultants Year-Round

September 21st, 2023 by

Stephen Chavez, president of ChavezPR and PRSA Los Angeles, recently took the helm of nonprofit advocacy organization Latino Equality Alliance (LEA). PRNEWS spoke with him at the beginning of Hispanic Heritage Month about coalition building, the Alliance’s biggest communications priorities and advice for communicators looking to reach the Hispanic market.

Sara Garibaldi, president of BODEN, talks about Hispanic Heritage Month and the impact on PR industry on PRNEWS Live on LinkedIn

[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month

September 19th, 2023 by

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture. 

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More than a Heritage Month: Driving Success through Bilingual Communications

September 14th, 2023 by

America is built on diversity; so too should our approach to bilingual communications. Spanish language communications in public affairs is not just about words– it is about bridging cultures and embracing the potential for exponentially greater impact.

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Data Roundup: Influencers, Diversity are Essential; PR Ethics Needs a Closer Look

August 31st, 2023 by

Sprout Social takes a look at the influence of influencer marketing; the Institute of Business Ethics examines ethics codes at 24 PR associations; and a recent Harris Poll, in partnership with the Black Economic Alliance, take a look at attitudes relating to diversity in corporate America.