Diversity, Equity & Inclusion

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Why Does a Woman CEO Need to Be a News Story?

June 13th, 2019 by

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles.

Budweiser UK’s Pride Campaign Shows a Brand Taking Too Much of a Stand

June 3rd, 2019 by

To kick off Pride Month, Budweiser UK announced its partnership with London Pride by launching a “Fly The Flag” campaign featuring nine different brightly-colored Budweiser pint glasses, each depicting a different pride flag. Suffice to say, Twitter wasn’t having it. Advocates in the queer community resented seeing their flags used to sell beer, calling it opportunistic and insincere. Others lamented that Budweiser went too far by over-explaining what the various flags meant.

Pride Month: PR’s Work for LGBTQ Equality Is Never Over

May 30th, 2019 by

Pride Month in June is not only a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs. It’s also a reminder that we still have a long way to go to true equality. Two PR pros discuss the past, present and future of LGBTQ issues and how they relate to PR. This also will be the subject of a June 6 panel at the Museum of Public Relations in NY.

Nike Fails Mom Athletes, Shows Gap Between Messaging and Brand Values

May 13th, 2019 by

This past Mother’s Day, The New York Times ran an opinion piece featuring several female athletes who are sponsored by Nike, focusing on the fact that Nike did not provide these athletes with paid maternity leave. The scandal reminds us that brand communicators should close the gap between what’s promoted and what’s practiced, and partner with legal teams to make sure that contractual language is consistent with brand values.

Diverse Sources May Help Bolster Media Revenue

April 30th, 2019 by

Diversity is both good to do and good for business. That concept should apply to media in its use of sources. Unfortunately, data show media sourcing in western media favoring men 3 to 1 over women. Preliminary findings indicate media with a more representative source base may reap financial and other benefits. PR pros can help media by curating and promoting a diverse source base.

International Women’s Day: A Mixed Bag for Brands and PR

March 8th, 2019 by

There’s much to celebrate today, which is International Women’s Day, or IWD as it’s known on social media. While many brands are taking the day to tout the strides women have made, others are selfishly co-opting the moment in pursuit of profits. Meanwhile the PR community should have mixed emotions today too. PR has had plenty of success in recognizing women, yet sexism remains, as does a wage gap and a dearth of women in leadership roles.

Lessons for Brands from the anti-Nike-Kaepernick Social Effort

February 22nd, 2019 by

Executives from APCO Worldwide studied the campaign against Nike and Colin Kaepernick on Twitter and found it wasn’t as widespread or authentic as it seemed at first glance. They conclude that brands should avoid rushing to respond to what appears to be negative social sentiment. Instead, they urge brands to study the elements behind anti-brand content before responding.

What We Learned About Diversity and Inclusion at The 2019 Grammys

February 11th, 2019 by

What a difference a year makes. After a 2018 Grammys ceremony that gave only one major award to a woman and prompted The Recording Academy president Neil Portnow to say that women should “step up” to advance their careers, the 2019 show was made deliberate moves to promote diversity. The 61st Annual Grammy Awards offered lessons on what diversity and inclusion currently mean to The Recording Academy, most for better and some for worse. Here’s what we learned.

PR News’ Top Women in PR Speak: Onus on us and Industry to Close Leadership Gap

January 16th, 2019 by

As the PR News’ Top Women in PR awards luncheon approaches (Jan. 25, NYC), we look at why women continue to dominate PR in terms of numbers of jobs, yet are largely excluded from its leadership positions. We asked some of the women who will be honored next week about this and what can be done. They said the solutions should come from women and industry.

Five Ways to Move the Diversity Needle Forward

December 26th, 2018 by

Diversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.