Diversity, Equity & Inclusion


Polling on Racial Discrimination Supports Nike Just Doing It

September 7th, 2018 by

While some of the initial figures for Nike’s latest iteration of the Just Do It effort with Colin Kaepernick are mixed so far, the brand likely weighed potential costs and benefits before embarking on the campaign. Despite protests against the brand this week, Nike knew what it was doing when it entered the conversation on racial discrimination. It’s important to understand why.

Why Nike Just Did It: Kaepernick’s New Deal is Perfect Revisionist PR

September 4th, 2018 by

This past Labor Day, Nike announced Colin Kaepernick as the main face for the 30th anniversary of its “Just Do It” campaign. Heaps of praise, and condemnation, were immediate. #BoycottNike continues to trend, as conservatives across the country destroy the Nike goods they paid good money for in protest, and Nike shares took a slight dip.

Harvard Communicates Carefully About Race in Affirmative Action Suit

August 31st, 2018 by

Communicators at colleges have had anything but a slow summer. None have had to work harder than those at Harvard, where the school is enmeshed in a lawsuit that claims it holds Asian-American applicants to a higher standard than those of other ethnic groups. The results of a trial, set for October, could reverberate around the country.

How PR Can Improve Gender Equity in Media Coverage

May 21st, 2018 by

David Leonhardt of The New York Times called out himself and fellow journalists for failing to include enough women as sources in articles. How can communicators, who often are the journalist’s conduit to expert sources, turn around this situation? Dina Burns and Patrick George, directors at KP Public Affairs, offer suggestions.

PR Leaders’ Roundtable: How to Create a Culture of Inclusion and Communicate Successes

April 10th, 2018 by

A memo from Nike’s HR chief admitted the company has failed to promote enough women and people of color to VP offices and above. This prompted us to assemble a roundtable of communicators to discuss inclusion, diversity and communicators’ role in building a culture of inclusion.

Diversity & Inclusion in PR Leaders Share the Spotlight at Winter Awards Luncheon

December 6th, 2016 by

As part of PR News’ Winter Awards luncheon, Dec. 6, at the National Press Club in Washington, D.C., organizations and individuals notable for championing diversity in PR came together to be recognized for their efforts. The Diversity & Inclusion Awards highlighted various agencies, brands, nonprofits and individuals who are doing the important work of creating diverse and inclusive workplaces at all levels of the organization.

2016 Diversity & Inclusion Awards: Diversity & Inclusion Leaders

December 5th, 2016 by

Winner: Teresa White, Aflac It was unlikely for a woman with Teresa White’s background to beat the odds. Having grown up in low-income housing and raised by a single parent, the statistics that haunt the… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: HP Inc. – Bringing HP’s Culture of Diversity and Innovation to Life Women, who will control two thirds of consumer wealth over the next decade, continue to face challenges around equality in the workforce—especially… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Imprenta Communications Group – Plastic Pollution Awareness Campaign Communities of color make up a majority of California’s population, yet they remain largely unrepresented in the state’s mainstream environmental movement. The long-term strength of California’s environmental… Continued

2016 Diversity & Inclusion Awards: Diversity & Inclusion Campaign

December 5th, 2016 by

Winner: Lubrizol Corporation – Rebrand Lubrizol Diversity and Inclusion (D&I) The Lubrizol Corporation is a technology-driven company that combines complex specialty chemicals to optimize the quality and value of its customers’ products while reducing their… Continued