Companies must communicate thoughtfully—and authentically—throughout LGBTQ Pride month this June. Consumers are paying attention, and “rainbow washing” will backfire. Lazily slapping rainbow colors on logos for one month simply won’t cut it in 2023. Many… Continued
Diversity, Equity & Inclusion
Show, Don’t Tell, Pride Stories This MonthJune 8th, 2023 by Robert Conner
PRNEWS Recognizes 2023 List of Top Women in PR at New York LunchJune 7th, 2023 by PRNEWS
PRNEWS celebrated this year’s class of honorees for Top Women in PR in New York today (June 7).
[VIDEO] PRNEWS Live Celebrates Pride and Discusses Brand SafetyJune 6th, 2023 by Nicole Schuman
PRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.
PR Roundup: Pride Safety, Diddy Sues Diageo and AI FailureJune 1st, 2023 by Nicole Schuman
This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes.
LGBTQ+ Comms Must Start Internally and Be a Year-Round EffortMay 29th, 2023 by Erika Bradbury
In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project; Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.
It Takes a Village: Embracing DEI as a Company CommunityMay 22nd, 2023 by Nicole Schuman
While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.
Redefining AAPI Identity in the News Landscape through Representation in PRMay 22nd, 2023 by Liang Zhao
In today’s media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.
[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign InnovationsMay 18th, 2023 by Nicole Schuman
PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.
[VIDEO] PRNEWS Live Discusses Equity in Cannabis and PR’s RoleApril 20th, 2023 by Nicole Schuman
PRNEWS Live welcomed Catharine Montgomery, founder and CEO of The Better Together Agency. In honor of the 420 holiday, we discussed equity in the cannabis industry and how communication is helping get there.
PRNEWS Poll: Bud Light Needs to Take Ownership of Its ActionsApril 18th, 2023 by Nicole Schuman
Communicators (and consumers) expect more from brands in this day and age—especially when a brand or its representatives are attacked surrounding a move toward inclusion.