This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.
Diversity, Equity & Inclusion

PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation
January 30th, 2025 by Nicole Schuman
Three Ways to Connect Authentically With Underserved Communities
January 17th, 2025 by Jeff MaggsAs inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.

PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
January 16th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Communicators Voice Concerns Tied to Trust for 2025
December 12th, 2024 by Nicole SchumanA PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

Revving Up DEI Through Email Signatures
October 21st, 2024 by Shanique BrophyA simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.

Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences
October 10th, 2024 by Yesenia ReinosoEmbracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
September 19th, 2024 by Nicole SchumanThis week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico
September 17th, 2024 by Jared MeadeFernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.

PRNEWS Announces Honorees of the 2024 People of the Year Awards
August 20th, 2024 by PRNEWSThe PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Understanding Misogynoir and its Impact on Public Relations
July 23rd, 2024 by Michael FranklinWithout an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.