Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.
Diversity, Equity & Inclusion
PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
September 19th, 2024 by Nicole SchumanThis week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico
September 17th, 2024 by Jared MeadeFernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.
PRNEWS Announces Honorees of the 2024 People of the Year Awards
August 20th, 2024 by PRNEWSThe PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.
Understanding Misogynoir and its Impact on Public Relations
July 23rd, 2024 by Michael FranklinWithout an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
July 11th, 2024 by Nicole SchumanThis week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal
July 2nd, 2024 by Jennifer RisiAt the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the… Continued
How to Avoid Charges of Rainbow Washing During Pride Month
June 18th, 2024 by Louise Findlay-WilsonPride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
Pride 2024: Notable Campaigns Roundup
June 15th, 2024 by Nicole SchumanPride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.
How Companies Can Engage Authentically with Pride Month
June 11th, 2024 by Nick FultonJune’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.