Diversity, Equity & Inclusion

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Speaking Our Language: Harnessing Diverse Dialects in Communications to Resonate With Hispanic Audiences

October 10th, 2024 by

Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

Taco Bell shows National Taco Day moving on a calendar graphic

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release

September 19th, 2024 by

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Hispanic Heritage Hero: Fernando Valverde, the Father of PR in Puerto Rico

September 17th, 2024 by

Fernando Valverde, APR, Fellow PRSA, and an unsung hero in PR, is widely recognized as the “father of PR in Puerto Rico” for laying the foundation for the development of PR practice there.

PRNEWS Announces Honorees of the 2024 People of the Year Awards

August 20th, 2024 by

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Group of strong women climbing highly on the stairs, hold hands and help each other. Females community with different ethnicity represent friendship, sisterhood.

Understanding Misogynoir and its Impact on Public Relations

July 23rd, 2024 by

Without an understanding of misogynoir, communications leaders aren’t equipped to navigate and address the unique challenges and biases Black women experience with increased visibility in media and public scrutiny and perception.

Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal

July 2nd, 2024 by

At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the… Continued

2023 Xbox Pride flag

How to Avoid Charges of Rainbow Washing During Pride Month

June 18th, 2024 by

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

chipotle LOVE WHAT MAKES YOU REAL at Pride event

Pride 2024: Notable Campaigns Roundup

June 15th, 2024 by

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

A sample of Target's Pride collection 2024 including a rainbow colored purse and dress.

How Companies Can Engage Authentically with Pride Month

June 11th, 2024 by

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.