Digital & Technology

Google Analytics 4 will be officially changing over on July 1. What should communicators be looking out for?

What Communicators Need to Know for the Google Analytics 4 Conversion

June 27th, 2023 by

We asked a few PR measurement experts for tips on making the switch to Google Analytics 4. While GA4 is for everyone, they’ve based their advice on what communicators need to know.

Copyright infringement

Tools, Updates to Monitor against Disinformation, Copyright Infringement

June 21st, 2023 by

PRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.

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Creating More Meaningful Conversations about Generative AI

June 7th, 2023 by

There are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.

Why PR Should Own the Metaverse

May 30th, 2023 by

PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.

Telly Wong of IW Group joins PRNEWS for a LinkedIn Live discussion of AAPI and multicultural PR.

[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations

May 18th, 2023 by

PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People

May 15th, 2023 by

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

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PRNEWS Announces Winners of 2023 Digital Awards

May 11th, 2023 by

PRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

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How to Get Google’s Attention with AI-Generated Content

May 11th, 2023 by

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

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How Brands Can Combat Crises Sparked by AI ‘Hallucinating’

May 9th, 2023 by

How do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?

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Why Writers Shouldn’t Fear Generative AI

May 5th, 2023 by

With all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.