Digital & Technology


The Future of Travel: Mapping Predictive Trends in the Tourism Industry

May 5th, 2020 by

The associate director of APCO Worldwide’s Paris office uses the example of the travel industry to show how PR pros can use technology to create a model about what business may look like after the pandemic.

Brands Focus #NationalSuperheroDay on Real-Life Superheroes

April 28th, 2020 by

Brands and individuals pivoted from honoring the traditional superheroes of Superman and Wonder Woman, to our everyday superheroes—doctors and nurses, grocery clerks, mail carriers, teachers and other essential workers on today’s National Superhero Day. The… Continued


NFL, Brands Test the Boundaries of Communication for Draft Day

April 23rd, 2020 by

In a world without professional sports, the National Football League will provide a reprieve to fans looking for live action with this week’s NFL draft. In what may be the most highly-anticipated COVID event to… Continued

paint coming through laptop

How to Develop a Post-COVID-19 Digital Strategy Now

April 23rd, 2020 by

Many digital pros recommend making sure your content is not tone-deaf in this moment. That’s always good advice, of course. What’s critical, though, is understanding strategies behind when and how to engage appropriately and effectively. While planning digital efforts for tomorrow or even this week is not the way to go, you should be looking at longer range tactics and strategies.

man sitting_sad

For Prospective College Students, Communications Plays Role in Choice

April 22nd, 2020 by

For high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.

girl thinking in the breeze

European Communicators Push Upbeat Approach to Virus PR

April 14th, 2020 by

In certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.

couple laughing at tablet

Three Ways to Personalize Virtual Business Experiences

April 9th, 2020 by

With so many companies transitioning to online activities, standing out can become difficult. Making these virtual experiences fun, human, authentic and competitive can help companies maintain and attract new customers. In addition, companies can gather useful information about customers while displaying interest in the community. Customers likely will hold on to these memories well after these dark days are over.

man doing a video conference

A Shortlist of COVID-19 Era Communications Tools

April 7th, 2020 by

Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the PRNEWS community for their favorite internal and external digital communications tools amid the crisis.

podcast recording at home

COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting

April 7th, 2020 by

There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.

Hands using mobile payments

Pandemic Forces PR to Confront Edit Calendars: ‘Is My Message a Priority or Appropriate Now?’

April 7th, 2020 by

Next in our series of interviews with senior communicators we speak with Julie O’Donnell, who last month was named EVP/global head of digital at health communications and PR firm Evoke. We asked her what she sees communicators doing well or badly in this moment with their digital communications.