Digital & Technology

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PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads

April 12th, 2024 by

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

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AI Alchemy: Crafting Brand Legacies in the Digital Era

April 8th, 2024 by

For businesses and their communication teams, there’s a need for proactive engagement, utilizing AI’s ability to shape public opinion as a catalyst for communication.

Women's NCAA Basketball winning fans everywhere.

PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program

April 4th, 2024 by

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

PRNEWS Announces Winners of 2024 Impact Communications Awards

March 28th, 2024 by

PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Winners are the campaigns, initiatives, and communicators—both internal and external—that are advancing the fight for global change.

AI and Communications Analytics: A Match Made in Heaven

March 27th, 2024 by

Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.

How OkCupid’s Marketing and Communications Team Uses Generative AI

March 21st, 2024 by

Ahead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.

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PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

March 14th, 2024 by

This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators

March 11th, 2024 by

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

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How Communicators Find Success With Podcasts

February 27th, 2024 by

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. 

How to Counter a Deepfake Narrative With Crisis Communications

February 26th, 2024 by

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.