Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?
Digital & Technology

How Communicators Can Compete with the Rise of AI-Generated Content
February 3rd, 2025 by Alexandra Bjertnaes
PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation
January 30th, 2025 by Nicole SchumanThis week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

Unlocking the Full Potential of Data in PR
January 29th, 2025 by Matt OakleyRecent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving.

B2B Branding Trends: Balancing Human Connection with AI Innovation
January 27th, 2025 by Matt SmithThe constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
January 23rd, 2025 by Monica EarleAs the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

Why Do Some Industries Capture More Media Attention Than Others?
January 22nd, 2025 by Stamatis AstraA recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.

Navigating Trust Challenges With AI Disclosure
January 17th, 2025 by Nicole SchumanPRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.

PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
January 16th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

Cyberattacks: Must-haves for a Crisis Communication Plan
January 15th, 2025 by Julia PetrykWhen a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Potential TikTok Ban: Future-Proof Your Social and Creator Strategies
January 14th, 2025 by Holly JacksonBrands, organizations and public figures should take steps now to ensure they’re ready for the possibility of a TikTok ban to protect their creator relationships and brand visibility.