Digital & Technology

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Social Media for PR Campaigns: Adapt for a New Audience

July 19th, 2024 by

While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.

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TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video

July 18th, 2024 by

At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.

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Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

Cannes Lions Takeaways: Creativity Hits Back and PR Earns Some Metal

July 2nd, 2024 by

At the 2024 Cannes Lions Festival of Creativity PR finally broke through and received well-deserved award recognition. For the first time, a PR agency claimed sole credit for the PR category, with Golin winning the… Continued

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5 Gold Medal Tips to Make You a Top PR Presenter

July 2nd, 2024 by

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

Setting and Owning the Narrative: 3 Considerations for PR Practitioners

July 2nd, 2024 by

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

using AI for PR media monitoring

Five Ways AI Is Transforming Media Monitoring In 2024

July 1st, 2024 by

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

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PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report

June 27th, 2024 by

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

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The Impact of Digital Innovation on Healthcare Industry Communications

June 25th, 2024 by

While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.

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When Anonymous Employee Feedback Hits Its Limits—and What to Do Next

June 17th, 2024 by

Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.